Should? Must is different.


Live & Learn

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When we choose Should, we’re choosing to live our life for someone or something other than ourselves. The journey to Should can be smooth, the rewards can seem clear, and the options are often plentiful.

Must is different. Must is who we are, what we believe, and what we do when we are alone with our truest, most authentic self. It’s that which calls to us most deeply. It’s our convictions, our passions, our deepest held urges and desires — unavoidable, undeniable, and inexplicable. Unlike Should, Must doesn’t accept compromises.

Must is when we stop conforming to other people’s ideals and start connecting to our own — and this allows us to cultivate our full potential as individuals. To choose Must is to say yes to hard work and constant effort, to say yes to a journey without a road map or guarantees, and in so doing, to say…

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