David J. Greer is apparently quite the sailor … and he writes pretty good too:).
I have not thought of myself as an entrepreneur in the past, but this book just might change my life.
In this small volume, David has collected a large amount of business wisdom gained both through his own experience and that of many others, whose stories sprinkle like golden nuggets throughout the pages and chapters.
David also takes the time to briefly define terms and concepts that most of us have heard, some of us know well, and all of us need to understand to do business.
This is not a book for detail or nuance, which you can find in ample supply elsewhere. For example, social media as part of Marketing Strategy (chapter title) is given only a few pages. Others write entire books on this part of your branding and marketing efforts.
Basically, when you read this book, you will learn just about everything you need to know for overall business success in the modern environment.
I am not always impressed by someone else’s story, because each person, including myself, has unique skills and attitudes, experiences and challenges, and environments to travel. That said, the stories in this book are particularly useful, because they are relatively short and focus on specific aspects of succeeding in your work.
The scope is probably larger than some might otherwise consider, so stretching occurs as we read about others who have overcome obstacles, faced challenges, and sailed the seas successfully.
Each chapter is organized in short chunks, so you do not feel like you have a ton of reading to get to the good stuff. Even better, each chapter is a mini-book in itself. I normally read from front to back … I’m a linear type of guy. Wind in Your Sails had me jumping around to those topics of particular interest and you can easily do this.
I absorbed the chapter on Corporate Strategy first, partly because it seems key to everything else and partly because I am in the process of creating a new professional identity, so this was of particular interest to me. I was not disappointed.
If your experience is like mine, once you have dived into the most interesting parts, you will experience a distinct desire to read all the rest, even the stuff you normally would skip. The book is that good …
Perhaps most importantly, each chapter ends with a nice review and action steps. If you are smart, you will pay special attention to these.
Beyond the “company talk”, this book works as a primer for anyone trying to create a vision for their business, whether a corporate giant trying to corner the market, a mid-size company trying to gain traction, or a solopreneur establishing their name.
If you did not go to business school or need a solid refresher in how to manage your business effectively, put some strong Wind In Your Sails with David … you are in very good hands.
Sailing along happily on some new knowledge in the Heartland ….
ABOUT DAVID GREER
David is the catalyst who gets you to fully live your dreams now. After time with him you feel equally scared and hopeful. Scared at the audacity of your dreams and hopeful because you have someone in your corner with the experience and desire to see your dreams become real.
Spend one hour reading his book, attend a one hour talk with him, or get one hour of 1-to-1 coaching and you will have 3 concrete action items that will shift and accelerate your business within 90 days.
David and his wife Karalee are committed to each other and their three children, spending time supporting them in the many and varied activities they are involved with. They live in Vancouver, Canada.