Today’s “Awesome Learning” …

share_16As I reread and think about Alexandra Watkin’s new book Hello, My Name is Awesome”, I continue to be impressed by the amount of useful wisdom she has crammed into a pretty small package.

Today’s observations, based on reflection of the messages in “Awesome”, follows:

Creativity does not mean doing whatever you feel like at the moment.  That’s not creativity, that’s just making stuff up.


True creativity means working with purpose and within some boundaries to create something which effectively meets your needs and the needs of others.  Anyone can think up stuff which may look very hip and “now”, but does not convey meaning or create the impression which you seek.

Creativity requires discipline and strategy … once you have these in place, you can let your more creative juices flow, knowing your goals are firmly in sight.


For more, here’s a short video with Alexandra:




Alexandra Watkins is the founder of Eat My Words, a San Francisco naming firm that specializes in creating names that make people smile instead of scratch their heads. Some of her successes include the robotic vacuum Neato, frozen yogurt franchise Spoon Me, and the Church of Cupcakes. Her clients include Disney, Microsoft, Wrigley, Frito-Lay, and Fujitsu.

Ever since eighth grade, Alexandra knew she wanted to be in advertising, like her TV hero, Darrin Stevens, on Bewitched. She skipped college and talked her way into an internship with an ad agency, eventually becoming a senior copywriter with Ogilvy & Mather. When she discovered her talent for naming things, Alexandra switched gears to become a professional namer. She got her first big break, freelancing for branding powerhouse Landor, through a date. (The entire experience was rated-G.) That was 10-years ago and she’s never looked back. Learn more about Alexandra and Eat My Words here.


Disclaimer:  As usual, I received a copy of this book for review at no cost.  As usual, I feel absolutely no compulsion to say only nice things about it.  I’m sure I will eventually run across something to be criticized in this book, but it has not happened yet and I am reading it a second time already.