Tell me again how your choice of words doesn’t matter …
This is more than just choosing phrases which others perceive to be more powerful, as the link above notes. The words and phrases we choose determine three important things:
1) The value of our message to others based on their perception
2) The strength of our self-perception regarding that message
3) What we communicate about our intended message and about ourselves
Choosing my words Very Carefully in the Heartland ….