Top performing, passionate people still need direction, focus and a purpose. The most common source for those three prerequisites for success is an effective leader. Without effective leadership even top performers lose the motivation the use their skills and abilities.
They can get simple direction from a manager, they can even be somewhat forced to focus but their purpose becomes clear only when there is a vision to work towards. Vision casting is a prime responsibility of an effective leader.
People will put forth effort for mere money… for a while. Money alone however has proven to be a poor motivator for top performers. People are most productive when they know that they are making a difference. Working towards a vision shows them where and how they can make a difference.
If the vision can’t be articulated by the leader then there might as well not be a vision. If…
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